Nice to meet you!
I’m Charlotte Cheshire, a senior graphic designer and animator specializing in strategic, results-driven design.
With expertise in branding, marketing, and audience engagement, I craft design solutions that strengthen brand equity, elevate user experience, drive business growth, and align creative vision with strategy.
Creative problem-solving is my jam! I thrive on developing design solutions that engage audiences, strengthen brands, and deliver measurable success.
I live in New Hampshire with my husband-to-be and our kitties, Squeaky, Stefka, and Sadie. When I am not at my computer, I am probably painting a wall in our fixer-upper, working on a quilt, or reading my Kindle (currently: Spells for Forgetting).
Experience
See my full resume here
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November 2023 – Present
Served as Interim Manager of the Design Department during the Digital Design Manager’s parental leave, overseeing task delegation, project timelines, and team operations. Represented the team in cross-department meetings, ensuring alignment across creative efforts, maintaining brand consistency, leading major initiatives (including a company visual rebrand and Journey Affiliate Program marketing), and managing relationships with external collaborators.
Managed the event branding of Mediavine at Tastemaker 2024 in Chicago, including project mapping, concept ideation, marketing asset creation, product design, interior design, experiential and cross-channel marketing.
Developed process for video production projects that allows for comprehensive feedback from stakeholders, regular status updates for the whole team, and much higher efficiency.
Mentored designers and established processes for encouraging creative growth, including introducing weekly Design Retrospectives, offering continuing education seminars on graphic design tools, and assigning projects based on areas of interest.
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November 2021 – November 2023
Developed visually stunning and interactive presentation decks, showcased to top collaborators such as Google and at renowned blogging conferences.
Designed full brand identity for ad tech products, Grow and Journey.
Drove a remarkable 296% increase in organic net social media audience growth in 2022 through strategy and design of social media graphics for a 61K-strong follower base across brand channels.
Conceptualized, designed, and animated all motion graphics for Mediavine University online courses and education marketing initiatives, which received the 2022 Google Transformation Award.
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November 2018 – November 2021
Produced engaging visual content for social media campaigns across a diverse range of clients, including Flooring America, Cumberland Farms and Purdue Global University.
Managed daily workflow for a team of designers, ensuring timely project completion and high-quality output.
Interacted closely with clients to gather feedback and created robust visual brand guidelines for each of them.
Areas of Expertise
Graphic Design
Adobe Creative Suite
Branding
Cross-Channel Creative Strategy
Creative Marketing Strategy
Email Marketing Strategy
Typography
Video and Photoshoot Planning and Production
Style and Brand Guidelines
Editorial Design
Animation
Social Media
Design Trends
Storytelling
Cross-Functional Teams
Collaboration
Strong Interpersonal Communication Skills
Illustration