Final Video & Performance

Client provided stats

  • 57% increase in Teamstudio Export webpage traffic

  • 129% increase in engagement

  • 527 downloads in first three months

  • Cohesive branding on homepage

  • Happy client!

Teamstudio Export Video Process

Objectives:

  • Promote new product

  • Driving traffic to website

  • Make a complex concept accessible

  • Promote free trial

Deliverables:

  • 2-minute custom explainer animation

  • Looping GIF

  • Infographic still image based on animation

First Iteration

  • Presented primary illustrated sketch, showing conveyer belt and robotic arms moving products.

  • After reflection, client felt this was not the best way to communicate the information.

Direction Change

  • After many iterations and sketches, I presented the concept of showing the flow of data like the flow of energy on a Prius screen. The client loved it!

Production Overview

  • Presented and got approval on storyboard

  • Production kicked off!

  • Visual asset creation, animation, voiceover sourcing, sound edit

  • Revisions

Project Intake Meeting

  • Walked through a client questionnaire to get all of my questions answered and collect the project details up front

  • Presented visual inspiration & received client feedback on general direction