Journey by Mediavine
Description
Journey by Mediavine is a new ad management tier that lets independent creators monetize with just 10k sessions instead of 50k. Led by Kendall Lock, Rosie Lin, Marissa Carroll, and I developed Journey’s branding, including the logo, color palette, and brand guidelines. Our deliverables included a landing page, social media campaigns, an explainer video, and visual assets for the affiliate program.
Role
Designer & Animator
Skills
Design
Branding
Marketing Strategy
Collaboration
Credits
Art Director: Kendall Lock
Designers: Rosie Lin, Marissa Carroll
Brand Guidelines
Journey by Mediavine Explainer Video
This explainer video was created to showcase Journey by Mediavine at Tastemaker Conference 2024, where CEO Eric Hochberger introduced Journey for the first time.
This paid social media campaign was created to promote interest in Journey via link clicks on Facebook and Instagram. The campaign ran from August 22 - September 19, 2024.
Data as of August 26, 2024:
1,659 link clicks
42,555 reach
63634 impressions
$0.44 per link click.
Full campaign data pending.
Paid Social Media Ad Campaign
