Journey by Mediavine
Designers: Charlotte Cheshire, Rosie Lin, Marissa Carroll
Animator: Charlotte Cheshire
Art Director: Kendall Lock
Journey by Mediavine is a new tier for Mediavine ad management that allows independent content creators to monetize their content with only 10k sessions, instead of the usual 50k minimum.
Under Kendall Lock’s direction, Rosie Lin, Marissa Carroll and I collaborated on the identity and branding for Journey. We created a logo, color palette, graphic elements, and full brand guidelines.
We created various deliverables including a landing page, multiple social media campaigns, an explainer video, visual assets for a Journey affiliate marketing program, and more.
Brand Guidelines
Journey by Mediavine Explainer Video
This explainer video was created to showcase Journey by Mediavine at Tastemaker Conference 2024, where CEO Eric Hochberger introduced Journey for the first time.
This paid social media campaign was created to promote interest in Journey via link clicks on Facebook and Instagram. The campaign ran from August 22 - September 19, 2024.
Data as of August 26, 2024:
1,659 link clicks
42,555 reach
63634 impressions
$0.44 per link click.
Full campaign data pending.
Paid Social Media Ad Campaign
