Description

Teamstudio Export is a software product that quickly and easily archives Lotus Notes databases to PDF, HTML and XML formats. I worked with the Teamstudio marketing team to create an explainer video, from storyboard and script to final production. The main challenge was explaining a complex concept of data archival and export through visuals, in a way that anyone could understand. After the video launched on LinkedIn, the Teamstudio Export webpage experienced a 57% increase in traffic, a 129% increase in LinkedIn engagement, 527 product downloads in first three months, and cohesive branding on homepage.