I was the lead designer on the Cumberland Farms social account for over two years, working in collaboration with account manager, Jami Chiusano.

Working on this account was such a joy because of the fantastic relationship we had with the client. We were able to create some truly out-of-the-box, thumb-stopping animated content, which I always enjoyed pitching to stakeholders.

The animated characters I created based on various food products became a core part of the Cumberland Farms social strategy.