Kendall Lock, Rosie Lin and I created the branding for the event, which included a logo treatment, color palette, series of gradients, and graphic assets. The updated visual experience signaled to the audience new expectations without deviating from Mediavine’s core mission.

We used Helvetica Now, a stunning new variable typeface, which allowed for some bold, innovative animation techniques.

I animated the introduction video and livestream lower thirds graphics for this event, which were created from Rosie Lin’s illustrations.