Description

The Mediavine Product Roadmap was a livestream event covering adtech trends, first-party data, privacy changes, and upcoming products. Kendall Lock, Rosie Lin, and I developed the event branding, including a logo treatment, color palette, gradients, and graphic assets, creating a fresh yet cohesive visual experience. We used Helvetica Now, a variable typeface enabling bold animations. I animated the intro video and lower-thirds graphics, incorporating Rosie Lin’s illustrations.