2021 Purdue Global University Virtual Graduation Social Media Campaign
Lead Designer: Charlotte Cheshire
Art Director: Caroline Rogers
Account Manager: Jami Chiusano
Purdue University Global was created with Purdue University’s acquisition of Kaplan University in 2018, positioning themselves as the only online university of its pedigree built for adult learners.
For this graduation campaign, we aimed to grow impressions and engagement, provide engaging opportunities for graduates, establish brand awareness, and elevate priority programs.
I created a series of bright and bold graphics for Instagram and Facebook featuring Purdue Global’s beautiful color palette and UGC images provided by graduates. My personal favorite part of this campaign was the animated stickers I created for graduates to use in their Instagram stories.
The campaign was incredibly successful, showing a 75% increase in cross channel impressions and a 172% increase in engagements
